![]() In the face of that competition, YouTube likes to tout the rise of the “multiformat” creator: a jack of all trades who maybe posts Shorts, dabbles in a long form traditional video, and goes live every once in a while. Last year, young people globally spent 56 minutes a day on YouTube, versus 91 minutes on TikTok. Kids and teens are now spending more time watching videos on TikTok than YouTube, according to data from the tech company Qustodio, which used its parental monitoring software to analyze usage from 400,000 families. It’s a high stakes battle for YouTube, which some day could find itself in danger of losing its crown as the world’s largest video site. ![]() But when it comes to short-form video, YouTube, the elder statesman in the video triumvirate of TikTok and Instagram, for now remains a platform of potential. ![]() Creators everywhere are talking about Shorts monetization, potentially a Big Bang moment approaching on the horizon, and their excitement is genuinely palpable. Until then, YouTube Shorts is a platform in purgatory. ![]()
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